Malaysia well represented in AGTC meet
Chiang Mai event draws record participation
The Malaysian delegation to the recent Asian Golf Tourism Convention held in Chiang Mai, Thailand from April 24-27 was led by Malaysian Golf Tourism Association (MGTA) president Ng Eu Shen together with committee members, golf clubs and travel operators.
The AGTC, now in its fifth year saw record-breaking attendance from 643 delegates from 37 countries remaining as the singularly most important golf travel event in the Asia-Pacific region.
“The Malaysian delegates are very pleased with the record turnout of buyers at this year’s AGTC. It was definitely the best platform to showcase MGTA’s initiatives at Asia’s largest golf tourism convention,” said Eu Shen.
The event as expected generated tremendous business activity with more than 4200 pre-scheduled meetings taking place between 220 buyers and 155 golf resorts, golf courses, hotels, ground handlers and tourist boards.
The impact of the meeting will have a direct bearing on incoming tourism receipts for Chiang Mai which expects a 25% increase in international golf tourism over the next two years.
Some of the activities included Lanna-style Thai night, gala dinner, a golf tournament held at two courses, namely , the Chiangmai Highlands Golf and Spa Resort and the Mae Jo Golf Resort & Spa and other functions, while other buyers also participated in post-AGTC fam trips playing 8 different golf courses.
Addressing delegates, IAGTO CEO Peter Walton highlighted the importance of golf for Chiang Mai and Thailand, saying: “Asia is now the powerhouse of global golf tourism and Thailand is the engine that sits at the heart of this dynamic region.
The annual event is organised by global golf tourism industry organisation IAGTO (International Association of Golf Tour Operators).